The clean beauty industry is growing rapidly as more and more consumers seek out natural alternatives to traditional products. One company specialising in organic beauty is Sassy Organics, an online store dedicated to offering clean skincare and cosmetics. Founded by Aida Rejzovic, the company has quickly become a go-to destination for those wanting high-quality, effective natural products.
Aida kindly took some time out of her day to share with Welcome Merchant the inspiration behind Sassy Organics. As a passionate advocate for natural living, Aida shares her insights and experiences with us, providing valuable advice for anyone looking to start their own business or switch to a more natural lifestyle.
What inspired you to focus specifically on clean beauty products?
When I was in my early 20s, I experienced some health issues, hormone balance and endometriosis in particular. This is what led me to focus on clean beauty products.
First I started buying organic produce, then I moved to beauty products. When I made changes to what I ate, I started feeling better, but there was still something missing – and that’s when I realised it was time to make a change in my beauty routine as well.
I found out that there were a lot of toxic chemicals in the products we use every day, and this made me feel like I needed to switch to something more natural.
I realised that most people didn’t know what clean beauty means, so they were just buying anything they could find on the market without knowing if it was safe or effective for their skin type or condition. As a result, many people ended up using products that were full of toxins instead of getting the right treatment for their health issues.
That’s why we decided to start an online store where people can find high quality natural and organic skincare products. I wanted to make it easy for everyone to find these types of products so they could feel good about using them as well!
I think it’s important to look at the ingredients in your products, because they can really affect your health – and we’re all about health here at Sassy Organics.
Is there a particular ingredient you think is underrated in the beauty industry that you would suggest more people try?
I think jojoba oil is underrated in the beauty industry. It’s one of my favourite ingredients to use for skin care, and it has a lot of benefits.
Jojoba oil is extracted from the seeds of the jojoba plant, and it contains a combination of fatty acids that are similar to those found in human sebum. This makes it great for moisturising and restoring the skin’s natural barrier function – it helps your skin absorb moisture better, so you don’t need as much product to get results! It also helps with cell turnover and can improve acne or scarring.
It also has a high concentration of vitamin E and is great for moisturising and restoring damaged skin. It can be used as an anti-inflammatory, antibacterial and antifungal agent. It also has great anti-aging properties that help prevent wrinkles and fine lines.
The best part is that jojoba oil doesn’t clog pores like other oils can, so you can use it on your face without any worry of breakouts!
Are there any historical or cultural influences/practices that have inspired your approach to clean beauty and entrepreneurship?
I grew up surrounded by women who were so talented and creative. My mother was a seamstress who made all of our clothes, my grandmother was a brilliant cook and baker.
Both had her own unique style, but they all shared one common trait: they were all passionate about their work. I remember watching them at the sewing machine or in the kitchen and thinking how beautiful their craft looked. That’s what inspired me – the idea that it’s possible for someone like me to create something beautiful through hard work and dedication.
My mother’s values have been passed down through generations of women in my family and they continue today with the me as the founder of Sassy Organics.
I’ve always been interested in beauty, but it was only when I started experiencing health issues that I realised how important it is to find products that are not only organic and natural, but also cruelty-free and environmentally friendly.
The industry has changed a lot in the past few years, and there are more and more companies that are offering great clean beauty products. It’s easier now than ever before to find clean cosmetics brands that don’t test on animals or use ingredients that aren’t good for our health or the environment.
Can you give an example of an instance when you’ve had to adjust your business strategy in response to shifts in customer demand or market trends?
As a company that is committed to protecting the environment, Sassy Organics has been working hard to reduce its plastic footprint.
In 2020, all plastic was removed from the Sassy Organics’ online order packaging. That same year, Sassy Organics started its recycling program via TerraCycle. Through this program, customers can easily recycle empty product packaging that would otherwise go to landfill.
As a result of these sustainability efforts, the business has successfully saved over 300 kgs of plastic. Sassy Organics also stocks over 400 plastic free products that empower consumers to lead more sustainable and eco-friendly lifestyles.
The company’s growth has been driven by a commitment to customer satisfaction and sustainability. This means listening to their customers and meeting their needs with innovative solutions that are both convenient and environmentally friendly.
If you could go back in time and give yourself one piece of advice when you were just starting Sassy Organics, what would it be?
That’s a tough question. I think the biggest thing for me was learning to take care of myself – mentally and physically. It’s easy to get caught up in everything that’s going on around us, but it’s important to remember to take a step back every once in a while.
It’s tough to remember to stay true to your own advice when you’re constantly surrounded by people who want something from you. But it’s important to carve out time for yourself, no matter how busy you get. That’s how we grow as people and how we can continue to be successful at our goals.
A word from Welcome Merchant
Welcome Merchant is proud to support Aida and Sassy Organics in their mission to offer consumers clean beauty products. Aida’s commitment to natural ingredients and sustainability is helping to change the way we think about beauty and self-care. We look forward to seeing the continued growth and success of Sassy Organics under Aida’s inspirational leadership.